NEO I SPOTLIGHT
RE:P, the eco-friendly and cruelty free K-beauty brand

Meet RE:P, the eco-friendly and cruelty free K-beauty brand you didn't know you needed

by Carolina Malis

Seems like Spring finally decided to show up and little by little we can feel and see the city (and our skin) changing. Transitional weather can be a little bit of a challenge if we don’t treat it the right way, and that’s why during this time of the year I try to stay loyal to gentle, sensitive-skin friendly brands so my skin doesn't freak out throughout the whole process. 

Also with Earth Day around the corner, I can’t help but wonder: How many of the brands I own products from really care about our environment? I'm not gonna lie, not all my skincare is cruelty-free or 100% vegan, but I do try to stay away from those who don't even try to help keeping our environment safe. On that research a few years ago I found out about RE:P - which stands for Real Elemental Practice - (warning, I'm about to fangirl because I'm truly obsessed with this brand), a cruelty free and vegan K-Beauty brand (and the only leaping bunny certified one, ehem, ehem) under Neogen Labs' eaves that focuses on sustainability and simplicity, bringing the best of nature to our skin.

For RE:P is all about bringing your skin back to its comfort zone by creating formulas and using ingredients that not only help our skin feel and look healthy but also by taking care of its natural protection barrier. The result? High quality and innovative formulas that are not only effective but eco-friendly and often combining more than one skincare step in a single product, AKA all we really look for in a skincare line.

Another plus? (because yes, there's even more good things about it) For RE:P is not only about the formulas but also the packaging. All their jars and packages were developed to be recyclable and environment friendly, utilizing responsible materials and conscious developing processes in order to keep the green flag waving.

In terms of ingredients, RE:P strives to use natural, raw ingredients just as they are like herbs and plants, staying away from over modifying them as you can tell immediately when seeing the color of the products: very raw, unbleached and natural pads or crushed herbs and flower petals on their creams and masks, all this in order to keep the ingredients' benefits alive for them to not be irritating or harmful for our skin.

So far I've never had a bad or uncomfortable reaction from one of their products (and let's admit it my skin is hypersensitive so saying that is a lot) and I can't wait to try the new formulas they're very soon coming up with. Sounds like you found the holy grail of K-beauty (because duh, you just did)? Well, well, you can find more details of Re:p at its newly launched Re:p website. Its brand story, philosophy, and natural, smart product line are just waiting for you. If you would like to discover more, check https://repbeauty.com ! Let us know how it works for you and get ready to fall in love while helping our environment.

Discover more at https://repbeauty.com/