NEO I SPOTLIGHT
Neogen Launch
in Sephora México

Neogen Launch in Sephora México

By Carolina Malis

K-Beauty is a worldwide trend and we all know it by now. People all over the world has fallen into the arms of korean cosmetics and with a reason: they simply work. But let's face it, it's not easy to access Korean Beauty if you're not in Asia or the US, but thankfully some brands have finally realized about the potential of areas such as Europe and Latin America as interest grows by the day.

As an example of this, on April 4th Neogen launched in all 19 Sephora stores (and online) in Mexico and you can't even imagine how excited that makes me. Neogen is not only a K-Beauty brand but a high quality one, one of those than can make you fall head to toes into Korean Beauty in a skincare minute, reason why it's very exciting to know that this will be the beginning of a long-committed relationship with Korean Beauty for many.

I was not at all surprised when I learned some of the Best Sellers were the Knit Mask Series and the H2 Dermadeca Serum Spray (two of my absolute favorites by the way). It's just that with Neogen products is really easy to fall in love.

Best thing is almost the whole collection is available, including some all-time favorites such as the Green Tea Pads, the Real Flower Cleansing Flower series, the White Truffle collection and the Coconut Milk cleanser just to name a few. Are you in Mexico or know a friend who lives there? Then make sure to share the good news with them because it’s just about time before Neogen takes over South America by storm.